

Our Story
Delulu Tan
Hey ladies!!
I’m Kelly – CEO and founder of Delulu Tan. Like so many of you, I was tired of streaky, orange tans that didn’t look natural and products that left me feeling sticky and uncomfortable. I dreamed of creating a tan that not only looked flawless but felt good, too. After lots of research, testing, and perfecting, I finally found the formula that gave me the golden, confidence-boosting glow I had always wanted. That’s when Delulu Tan was born.
Made with love right here in the USA, every bottle of Delulu Tan is designed to be clean, vegan, cruelty-free, and kind to your skin. My mission goes beyond the perfect tan—it’s about helping women feel confident, radiant, and unapologetically themselves.
But this isn’t just my story—it’s a sister story. My sister Kindly and I have always shared a love for beauty, tanning, and helping other women feel confident in their own skin. As CEO, I focus on building every detail of the brand with care, while Kindly, my partner and biggest supporter, brings her bold energy, creativity, and global reach to help us grow. Together, we’re creating more than just a self-tanner—we’re creating a community built on confidence, empowerment, and a little bit of “delulu” magic. ✨
Our mission is simple:
To help everyone tan easily, comfortably, and confidently—without the mess.
Thank you for being here and for supporting our dream. As a mom of two and a woman building a brand from the ground up, I know firsthand how important it is to feel good in your own skin. Delulu Tan isn’t just about looking bronzed—it’s about building confidence, embracing your glow, and living a little “delulu”
So, thank you for supporting Delulu Tan. I can’t wait for you to experience the glow, the confidence, and the magic inside each bottle.
With love & glow,
Kelly 🤍✨
Kindly🤍✨